Webinar #6

Learn Wherever Your Meetings Take You

60 minutes

"Engaging Technology: Using Social Media
to Enhance Your Meetings"

Presented by Midori Connolly and Jessica L. Levin, CMP

Integrating social technology into your event marketing plan can enhance the experience for both attendees and exhibitors. Find out how specific social technology tools can create an interactive, engaging experience for your audience—before, during, and after an event. This Webinar will help you understand that social technology is much more than just Facebook and Twitter. We will demystify some social media tools that may scare you, while introducing new applications that can change the way that you communicate with your event participants and how they communicate with each other.

 

Learning outcomes include:

 

• understanding the definition of various social technology tools;
• introduction to how technology can be part of the attendee experience;
• and understanding of what engagement means and how to engage attendees before, during, and after an event.

» Launch Presentation

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Bonus Materials

• Presentation Slides (pdf)
• Social Media Glossary (pdf)
• List of Web Sites Referenced in Presentation

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About the Presenters

Midori Connolly
Chief A/V Girl
Pulse Staging and Events

Passion of purpose is what drives Midori Connolly. Her passion for sustainability inspired the creation of the first-ever set of guidelines for sustainability in the audiovisual industry. This spark for education and innovation has resulted in an expertise in hybrid meeting design and execution, integration of social media into audiovisual technology, and the evolving concept of event infrastructure for clients such as BMW and PCMA. Midori is a frequent speaker on various "AVGirl" topics such as webcasting, hybrid meetings, social media technology, and green meetings. She is a Platinum Speaker for MPI and was their 2009 recipient of the "Rising Star Award."

 

Jessica L. Levin, CMP
President and Chief Connector
Seven Degrees Communications

Jessica’s professional background includes experience in the professional services arena, association management, and industrial marketing. Her strategic approach to marketing includes a mix of both traditional channels and Web 2.0 tactics. She is president of the New Jersey Professional Marketers Association (NJPSMG), the social media moderator for the MeCo list, and a member of PCMA. She was named "Planner of the Year" by the New Jersey chapter of MPI and is a JASPER Award winner in the special event planning category. Jessica was also named a 2010 Planner to Watch by Convention South magazine and was inducted into the New Jersey Social Media Hall of Fame in 2010.

» Launch Presentation