BREAKOUT SESSIONS
Tips & Information You Can Put to Immediate Use
An Equation for Success: Show Managers + Exhibitors + ROI Tool Kit = Success
Sponsored by Center for Exhibition Industry Research
Attend this dynamic, interactive session and learn how show managers can use this simple on-line tool to demonstrate to exhibitors how they can be successful. Funded by a grant from the PCMA Educational Foundation to the Center for Exhibition Industry Research, the ROI Toolkit will help show managers and exhibit sales personnel in demonstrating value to current and prospective exhibitors. Research from the Center for Exhibition Industry Research reveals that 60 percent of trade show leads are NOT followed up on. Industry expert Sam Lippman will demonstrate how show managers can use the new, online, ROI Tool Kit to help their exhibitors be successful. This session will benefit both show managers and sales professionals in understanding the value of partnering with their exhibitors to assure success.
Learning objectives:
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Learn how to leverage data on their event, along with industry research, in the selling process
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Learn the importance of partnering with exhibitors for success
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Learn how to use the ROI Tool Kit to work with exhibitors to:
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Evaluate show potential and value – is exhibiting justified?
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Plan to maximize potential and ROI – what level of investment is required and justified?
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Measure reach of exhibit and potential for ROI
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Presenter: Sam Lippman, President and Founder, Integrated Show Management & Marketing (ISM)
Best Practices for Negotiating and Managing Contract Provisions in Today’s Difficult Economic Times
In today’s difficult economic climate, organizations must reevaluate their approach toward negotiating and managing their meetings contracts. Emphasis must be placed on not only economic items such as protecting room rates and managing attrition fees but also on other important legal issues such as force majeure, indemnification and insurance. Join hospitality industry attorney Barbara Dunn of Howe & Hutton, Ltd. as she facilitates an open discussion on negotiation strategies for success in today’s marketplace as well as the key legal issues which should be addressed in every contract. Come prepared to share your questions and negotiation experiences.
Session learner outcomes:
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Identify techniques to use during the negotiation phase to ensure the best position for your organization
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Describe each party’s position on various critical issues and the techniques that can be employed to reach resolution
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Understand key legal issues to address in all contacts and how to get them included in the contract.
Presenter: Barbara F. Dunn, Esq., Attorney and Partner, Howe & Hutton
Increasing Accessibility at Meetings
The Americans with Disabilities Act (ADA) gives civil rights protections to individuals with disabilities similar to those provided to individuals on the basis of race, color, sex, national origin, age, and religion. It guarantees equal opportunity for individuals with disabilities in public accommodations, employment, transportation, state and local government services, and telecommunications. As the population ages, this issue continues to take on greater relevance.
This session will provide an overview of the ADA and Title III, which address public accommodations. One professional associations approach to accessibility will be reviewed. Areas covered will include: ADA checklists, site visits, and dissemination of information to registrants. Accessibility requirements of convention centers, hotels, and local transportation will be discussed.
At the conclusion of the session the attendee will be able to:
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Provide an overview of the ADA and Title III
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Have an appreciation for what persons with disabilities are requesting.
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Conduct an accessibility assessment of a convention center, hotel, and surrounding area.
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Know what materials to provide to registrants and in what format.
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Know how to handle individual requests for accommodations.
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Identify resources for future use.
Presenter: Frank E. Gainer, Conference Program Manager, American Occupational Therapy Association
Why You Can’t Afford Not to Go Green in 2009
2009 is shaping up to be a challenging year for meeting planners and industry suppliers. Events are being pared back, budgets are being cut, and vendors are facing increasing competition. In this environment, is going green still a priority? The answer is yes—and in fact it may be more important than ever! This session will explain how reducing, reusing, recycling, and other sustainability strategies can help conserve resources and make meeting and event budgets go further in tough economic times.
Presenters will highlight how to work with destinations and other suppliers to maximize financial and environmental savings. The session will also discuss how to maintain support for green initiatives in resource-constrained environments and leverage successful outcomes to enhance your career. Examples and case studies will be provided.
Learning objectives:
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Economic advantages of green initiatives, especially in tough economic times
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Specific ways to save money and time with green practices, and make budgets go further
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How to work with destinations and other suppliers to get the best financial and environmental outcomes for your organization
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How to keep your green efforts alive despite budget cuts
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How to use your green knowledge and experience to enhance your career
Presenter: Deborah Popely, President, Greet Meetings Source
ADDITIONAL SESSIONS WILL BE ANNOUNCED SOON.
