Keynote Luncheon

"How We Buy: Meetings, Your Brain, and Purchasing Decisions"

This could be one of the most important decisions you've made in your career:  you're planning a major conference and everyone from your boss to the CEO is looking to see what you come up with. How do you choose from the many available venues? Should there be a theme? Which speakers and what topics will work best? What social activities should be included? There’s so much on the line—how do you choose? And then, how do you sell your choice to your boss and upper management? What if they disagree?

Our work—and our lives—are filled with choices. There are many formulas for making good decisions, but these often fall short because they don’t take into account the way our brains actually work. (Hint: it’s not as straightforward or logical as we are led to believe.) This brain-friendly presentation demonstrates what goes on in our brains when we make decisions, and goes further to show you how to sell your decisions once you've made them. 

Specifically, you will:

• discover biological factors which hijack the decision-making process, and gain strategies for integrating them to make solid, well-grounded choices;

• identify the stages of the buying decision process for complex decisions, and learn to navigate through them; and

• obtain strategies for addressing power differentials in your organization; gaining credibility and respect so that your decisions are accepted.